| 編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
| 1 | 9-899-058 | Boston Beer Co.: Light Beer Decision | Cyr, Linda A.;Lassiter, Joseph B.;Roberts, Michael J. | Entrepreneurship | Global Brand Management( 12 ) |
| 2 | 2085 | Saxonville Sausage | Moore, Kate | Marketing | Global Brand Management( 12 ) |
| 3 | 2087 | Rosewood Hotels and Resorts: Branding to Increase Customer Profitability and Lifetime Value | Dev, Chekitan S.;Stroock, Laure Mougeot | Marketing | Global Brand Management( 12 ) |
| 4 | 9-508-009 | Colgate Max Fresh: Global Brand Roll-Out | Quelch, John A.;Labatt-Randle, Jacquie | Marketing | Global Brand Management( 12 ) |
| 5 | 9-509-035 | UnME Jeans: Branding in Web 2.0 | Steenburgh, Thomas;Avery, Jill | Marketing | Global Brand Management( 12 ) |
| 6 | 9-512-018 | The Pepsi Refresh Project: A Thirst for Change | Norton, Michael I.;Avery, Jill | Marketing | Global Brand Management( 12 ) |
| 7 | 9-512-085 | EILEEN FISHER: Repositioning the Brand | Keinan, Anat;Avery, Jill;Wilson, Fiona;Norton, Michael I. | Marketing | Global Brand Management( 12 ) |
| 8 | 9-513-107 | Ch teau Margaux: Launching the Third Wine | Ofek, Elie;Vogt, Eric E. | Marketing | Global Brand Management( 12 ) |
| 9 | 9-585-185 | Henkel Group: Umbrella Branding and Globalization Decisions | Dolan, Robert J. | Marketing | Global Brand Management( 12 ) |
| 10 | 9-595-035 | Nestle Refrigerated Foods: Contadina Pasta & Pizza (A) | Rangan, V. Kasturi;Bell, Marie | Marketing | Global Brand Management( 12 ) |
|